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ON-MARKET
CLOTHING AND ACCESSORY STORES

Charming Women’s Boutique in Historic Tourist Downtown

Dane County, WI

$65K
Asking Price
$142K
Revenue
$37K
Cash Flow

Overview

This well-established women’s boutique is located in a charming, high-traffic downtown district within a popular lake and tourist community. Operating since 2018, the store has built a loyal local following while also benefiting from consistent destination and seasonal foot traffic. The boutique offers thoughtfully curated women’s apparel and accessories targeting a mature, style-conscious customer base, filling a unique gap between junior fashion and overly mature retail concepts.
Inventory is intentionally limited per style, creating urgency and strong repeat visitation. The location is a major differentiator — positioned along a historic Main Street that also serves as a primary highway, with excellent visibility, strong walk-by traffic, and ample nearby public parking. The boutique operates within a unique multi-tenant retail building alongside complementary women-owned businesses, allowing each tenant to benefit from shared customer traffic throughout the day.
Operations are streamlined and ideal for an owner-operator, with manageable staffing needs and approximately 20 hours per week of owner involvement. Nearly all revenue is generated in-store, while a professionally built Shopify website is fully integrated and represents a significant growth opportunity through online sales, live selling, and expanded digital marketing. Additional upside exists through increased event hosting, social engagement, and e-commerce expansion.
This is an excellent opportunity to acquire a charming, community-driven retail boutique in a desirable destination market with strong brand loyalty and multiple paths for growth.

Key Details

Year Established2018
StateWI
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