Highly profitable direct-to-consumer health and beauty brand generating $2.5M in TTM revenue and $547k in net profit within its first twelve months of operation. Built around three clinically-positioned products targeting women aged 40-65, the business benefits from strong recurring subscription revenue, a lean operational structure, and a scalable paid advertising engine.
The company operates entirely through Shopify using a 100% dropship fulfilment model, eliminating inventory risk, warehousing costs, and minimum order quantity requirements. More than 90% of revenue is driven by three flagship SKUs with strong customer retention and an 85%+ subscription take rate at checkout. Current monthly recurring revenue exceeds $83,000 and continues to grow steadily week-over-week.
The brand has developed a highly efficient customer acquisition system powered by Meta advertising and a fully systemised creative testing pipeline. Over 20 new ad creatives are launched weekly using structured workflows and proprietary AI-driven product research and launch automation tools. The business also includes a 50,000-contact email database that remains largely unmonetised, presenting a significant opportunity for additional revenue growth through email marketing and retention campaigns.
Operations are streamlined and managed by a transferable three-person contractor team, allowing the business to run efficiently with minimal owner involvement. Comprehensive SOPs, supplier relationships, creative assets, customer data, domains, Shopify store, Meta ad accounts, and product specifications are all included in the sale.
The seller is offering structured onboarding and transition support to ensure a smooth handover for the new owner.
This opportunity is ideal for strategic buyers, eCommerce operators, or investors seeking a fast-scaling subscription-based health and beauty brand with strong margins and substantial growth potential.