Highly profitable and fast-growing direct-to-consumer organic wellness brand with a recurring subscription revenue model and strong customer retention. It has built a premium position within the organic wellness market through a hero consumable product supported by a loyal customer base and a highly efficient paid acquisition engine. The business generated $2.
3M in trailing twelve-month revenue with $518K net profit, delivering a strong 23% net margin.
The brand primarily targets health-conscious women aged 35-65 seeking clean, natural wellness solutions. The company operates within a high-demand category generating more than 500,000 monthly searches, yet remains relatively underserved by sophisticated DTC competitors.
The business benefits from an exceptionally strong subscription model, with 90% of customers opting into recurring subscriptions at checkout, producing approximately $115K in monthly recurring revenue. The customer base includes more than 56,200 customers and 22,395 active subscribers, supported by a 4.8-star customer rating and strong repeat purchasing behaviour.
The business operates on Shopify and has built a highly effective acquisition engine powered primarily by Meta Ads, which account for approximately 73% of revenue, alongside recently launched Google Ads campaigns. Authentic UGC creatives continue to deliver consistent advertising performance. Financial metrics remain highly attractive, with a $34.
26 CAC, $104.51 LTV, and a healthy 3.05x LTV/CAC ratio.
Additionally, the business has significant upside opportunities through the implementation of retention marketing flows and expanded lifecycle campaigns, which are currently underutilised.
The product range includes 16 SKUs across organic oils, wraps, and wellness accessories. Products are USDA Certified Organic, cold-pressed, hexane-free, and positioned within the premium wellness segment.
Operations are streamlined with a lean contractor team, fully documented SOPs, and established supplier relationships featuring favourable 30/70 payment terms and short 25-30 day lead times. The seller is offering structured onboarding and transition support to ensure a smooth handover.
This is an ideal acquisition opportunity for an operator, eCommerce aggregator, or wellness-focused entrepreneur seeking a scalable subscription-first business with strong recurring revenue, efficient marketing economics, and substantial expansion potential.