This boutique fitness studio founded in May 2021 in Brunswick, Maine, offers
indoor cycling (spin), spin/strength combination classes, yoga, and barre to a
loyal and passionate community of members. Operating seven days a week with a
team of seven instructors, we have built a distinctive identity over five years
that goes well beyond fitness — it is a community institution with a
philanthropic mission, a growing revenue base, and a membership model that
generates reliable recurring income.
- The Business
- It is the only dedicated spin studio within a 15-mile radius, serving a core
demographic of women aged 35–60, with a loyal membership base that has grown
year over year. Revenue has increased consistently since founding, reaching
$191,000 in 2025, with membership revenue now representing 72% of total sales —
up from 56% in 2023. This shift reflects a maturing, sticky customer base that
chooses recurring memberships over one-time class purchases.
The studio operates on Mariana Tek, a best-in-class boutique fitness platform
that manages class bookings, memberships, automated marketing, and client
communications. The platform is intuitive for both staff and members and
transfers fully with the business.
- The Team
- The current owner teaches classes and oversees operations, supported by six
independent contractor instructors (1099) and three W-2 staff members, including
a recently hired Relationship Manager who manages lead follow-up, membership
conversion, and works closely with the owner on overall strategy. Her early
impact has been measurable, and she represents a meaningful asset for any
incoming owner.
- The Community
- What truly differentiates Spark is its philanthropic identity. Since opening,
the studio has raised $199,000 for local nonprofits through two signature annual
charitable events plus a variety of smaller events. Their two largest, Plunge
for the Funds (supporting the ALS Patient Assistance Fund at MaineHealth Mid
Coast Hospital), and SPARKsgiving (for Mid Coast Hunger Prevention Program) are
well-established in the community. The studio also donates to the nonprofit of a
member's choice when they reach class milestones. This mission is deeply
embedded in the culture and has created a level of member loyalty that is rare
in the boutique fitness space.
- The Opportunity
- The business is being sold by its founder after five years. The ideal buyer is a
community-oriented operator with capital and vision to carry Spark into its next
chapter — ideally in a new location with a two-room footprint (dedicated spin
room and mat class room) that would unlock the studio's full programming and
revenue potential. The current lease is month-to-month, giving a buyer
flexibility to negotiate a new location or secure terms with the existing
landlord (who is also interested in selling the property).
All 23 Stages bikes are owned outright (lease bought out in 2024), and the full
studio buildout, sound system, and equipment transfers with the sale. Three
years of restated financial documentation and a Seller's Discretionary Earnings
(SDE) worksheet are available to qualified buyers under NDA.
The seller is committed to a meaningful transition period to ensure member
retention and operational continuity for the right buyer.
- Why Spark?
- Five years of community building, $199,000 raised for causes that matter,
growing recurring revenue, and a brand with equity that no competitor in the
market can replicate. Spark doesn't need to be discovered, it needs the right
person to take it to the next level.
- Serious inquiries only. NDA required before financial documentation is shared.
Seller is motivated and available to discuss.