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Profitable E-com DTC Anime Brand For Sale

US

$1.5M
Asking Price
$7.0M
Revenue
Cash Flow

Overview

Key Highlights A nearly 4-year-old DTC brand in the anime, manga and Japanese collectibles space, generating over $7M in revenue in 2025. Primary market is the US, with additional EU stores representing significant untapped expansion potential. It is a $25B+ global industry growing every year.
The business runs on a proven branded supply chain model with two signed supplier contracts, a primary and a backup, ensuring fulfilment continuity. A bi-weekly product launch engine covers manga, anime, gaming, and Japanese culture universes. No niche expertise required: the brand, the SOPs, the team, and the product roadmap are fully in place from day one.
True Profitability: The business generated approximately $1.2M in normalized net profit in 2025. Reported figures were impacted by one-time, non-recurring events during Q4: Over $7M in 2025 revenue, 15-25% net margins depending on the month, 70% gross margins 150,000+ Klaviyo subscriber profiles across US and EU, significantly under-monetized 3.
5 years of Meta Ads pixel data built on $3M+ in historical ad spend Two signed supplier contracts (primary and backup) for supply chain continuity Premium product quality at the core of the brand, customers consistently praise the product experience, driving strong organic reviews and repeat purchases Strong recurring customer base, collectors naturally return to purchase more with every new launch USPTO Trademark, a protected brand asset with long-term defensibility Dozens of influencers working on a free affiliate basis, generating organic reach with zero ad spend Inbound B2B wholesale interest from physical retailers, not yet formalized, untapped revenue channel Subscription model not yet launched, significant untapped opportunity in a passion niche where recurring revenue is a natural fit Amazon, SEO, B2B, and organic content entirely untouched, pure upside for a new operator Major geographic expansion potential, EU stores exist but have not been systematically scaled Significant organic growth potential identified but never activated Bi-weekly product launch cadence with a 2-year documented roadmap Sea freight and 3PL transition ready to execute, estimated 40% COGS reduction Full freelancer team willing to stay post-acquisition Sub-1x earnings entry with approximately $700k in structured liabilities, no legal disputes, all repayment plans in place Operations The business runs on approximately 10 hours per week of founder involvement. Meta Ads are managed daily by a dedicated media buyer. New products are launched every two weeks following a documented 4-6 week process covering supplier briefing, creative production, influencer seeding, and Klaviyo campaigns.
Customer service, Shopify operations, and social media are handled by a VA. All processes are fully documented in SOPs. The business is designed to operate without founder dependency from day one.
Customers Customers are passion-driven collectors and enthusiasts, primarily in the US and across the EU. This is a passion niche where buyers are emotionally connected to the products. No industry knowledge is required to operate the business.
Product quality has always been a brand priority and customers consistently rave about what they receive, generating strong organic word of mouth and repeat purchases. Collectors naturally come back for more with every new product launch, creating a recurring revenue dynamic without a formal subscription model even being in place yet. Launching a subscription offer represents one of the most immediately actionable untapped opportunities for a new owner.
The 150,000+ Klaviyo subscriber base adds further upside. Systematic email campaigns have not been deployed, meaning the new owner inherits immediate revenue potential at zero acquisition cost. Financials The business generated over $7M in revenue in 2025 with net margins between 15 and 25% depending on the month.
Q4 was exceptional, $4M in a single quarter, driven by strong market demand and a superior product offer versus competitors. The current opportunity exists because Q4 hypergrowth temporarily outpaced working capital infrastructure. Order volume surged faster than supplier fulfilment capacity, creating a short-term cash flow gap.
The situation has been fully addressed operationally. Two supplier contracts are now signed with DDP terms, fulfilment SLAs, and contractual penalty clauses. Outstanding liabilities of approximately $700k are fully structured across all creditors, with no legal disputes and repayment plans in place.
Stripe remains fully operational as the primary payment processor. This is a working capital timing issue, not a business problem. The right acquirer steps in, resolves the gap, and inherits a brand with proven demand, loyal customers, and multiple untapped growth levers.
P&L for 2024, 2025 and year-to-date 2026, Balance Sheet, and Cash Flow Statement available under NDA. Additional Notes The acquirer does not need experience in the anime space. The brand, the supplier relationships, the creative team, the influencer network, and the product roadmap handle all of that.
What the right buyer brings is capital and operational capability. In return, they acquire a brand with over $7M in proven revenue, an irreplaceable Meta pixel, a 150k email list, a USPTO trademark, inbound B2B wholesale demand, dozens of free affiliate influencers, a natural subscription model opportunity, and a 40% margin improvement ready to execute within 90 days of acquisition. True Profitability: The business generated approximately $1.
2M in normalized net profit in 2025. Reported figures were impacted by one-time, non-recurring events during Q4: The US market is the primary focus with EU stores already in place and ready to scale. International expansion is a lever that has barely been touched.
Regarding pricing: this business has been independently valued at over $4M based on its revenue trajectory, asset base, and growth potential. The current asking price reflects a strategic decision by the founder to reallocate capital toward new ventures, combined with a temporary working capital gap. This is not a distressed business.
It is a deliberate, time-sensitive opportunity for a buyer who moves fast and understands value. Full due diligence package available under NDA: P&L for 2024, 2025 and year-to-date 2026, Full Acquisition Memorandum, Balance Sheet, Cash Flow Statement, Stripe exports, Meta Ads account access, and Shopify analytics access upon request.

Key Details

Year Established2022
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