This listing is for an Amazon FBA and eCommerce business first monetized on Amazon in 2013, operating in the Occasions & Gifts and Home niches. The trademarked and Amazon Brand Registered brand offers a broad catalog of decorative and functional products, with a particular emphasis on metal and cast-iron pieces for indoor and outdoor spaces. The product assortment spans wall décor, clocks and mirrors, door accessories, garden ornaments, household hardware, and seasonal products, combining practical functionality with rustic, traditional, and whimsical design aesthetics.
The business benefits from healthy profit margins well above 20% and stable year-over-year revenue performance, with some seasonality and its strongest sales typically occurring during the holiday period.
The Seller dedicates approximately 20 hours per week to the business, primarily monitoring account health and performance, managing inventory, and handling escalated customer service matters. Sales are generated primarily through Amazon in North America, with smaller amounts generated through Walmart, eBay, Etsy, and Shopify, while an active Amazon Vendor Central account provides an additional avenue for future growth; revenue from these secondary channels has been conservatively excluded from the P&L.
Products are currently shipped directly from suppliers in China to Amazon fulfillment centers, although the business historically utilized a leased warehouse in Texas as a staging hub for non-Amazon channels and slower-moving inventory; the full cost of this warehouse has been conservatively retained in the P&L. This represents an attractive opportunity for Buyers seeking a long-established brand in the home décor space, with meaningful potential for international expansion and further growth across additional eCommerce and marketplace channels.
Disclaimers:
Inventory is not normally included in the list price, further details can be provided to Unlockers.
The legal entity section of the Seller Central account is currently locked to the United States, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.
The business has an approved Amazon Vendor Central account, which currently generates no revenue. As Vendor Central accounts are non-transferable, a Buyer wishing to retain the account would need to acquire the business through a share purchase rather than an asset purchase.
The Seller has historically generated a small amount of revenue through eBay.
The eBay account is a personal account and will not be included in the sale due to its negligible sales volume.
All non-Amazon FBA revenue has been conservatively excluded from the P&L.
The business holds active trademarks in the United Kingdom and China.
Its previous U.S. trademark registration lapsed after the renewal deadline was missed by approximately one week.
The Seller subsequently re-filed for the trademark, and the new application is currently active and pending.