Launched in 2008, this Ontario-based digital marketing agency provides SEO, Google Ads management, and WordPress website design to small and mid-sized businesses. About 75% of its customers are in Canada, with the rest in the US and the UK. The business generated US$160,000 in trailing-12-month revenue and US$131,000 in seller's discretionary earnings (SDE), an 80% net margin.
Revenue has averaged about $149,000 over the last three years. It is up roughly 15% when comparing January–August 2025 to January–August 2026. About 90% of revenue is recurring through month-to-month contracts, with MRR near ~US$13K or ~CA$19K.
SEO provides about 50% of revenue, with Google Ads contributing 40%, and websites and other services providing 10%. Clients pay flat monthly fees without contracts and typically stay 3–4 years; the first client from 2008 is still active. The largest client is about 7% of MRR, and the top three are under 20%.
The agency manages US$1M in annual Google Ads spend and has been a Google Partner since 2015. Four offshore contractors handle delivery for about US$1,400 per month. The owner works 15–20 hours weekly on strategy, Google Ads, and client communication, supported by documented SOPs.
All new clients in the past five years came from referrals or organic search, so most growth levers are unused. A new owner can re-engage 200–250 past clients, formalize referrals, and cross-sell SEO, PPC, and social media. A client referral has also opened talks with a restoration franchisor covering more than 70 locations.
A new owner can expand to ecommerce PPC and AEO/GEO, but also cross-sell their existing client offers (if they are an agency owner). US expansion is an additional option. The owner is selling to retire and focus on non-profit and meditation work.
He has purposely run the business as a lifestyle business for years. Note: There is no SBA financing available here due to an international entity (Canada). Key Benefits: Recurring Revenue: About 90% of revenue comes through automatic monthly payments.
High Net Margins: SDE margin is 80%, with delivery handled by four offshore contractors. Long Client Relationships: Clients average 3–4 years with month-to-month contracts, and the first client dates to 2008. Diversified Client Base: The largest client is about 7% of MRR, and the top three are under 20%.
Part-Time Owner Role: The owner works 15–20 hours weekly, supported by SOPs and an offshore team.