This listing is for an Amazon FBA business created in August 2019 in the children’s and hobbies niches. Included with the Amazon Seller Central account are 8 SKUs for children's events and fun activities. The trademarked business is part of Amazon Brand Registry 2.
0 and has shown strong sales performance where the small range of SKUs have gathered 100s of positive reviews, with some items averaging a 4.8-star rating. The most popular product is an Amazon Best Seller in its subcategory and has over 3,000 reviews with a 4.
3-star average rating.
All sales are made on the Amazon US marketplace. Inventory is shipped from the China-based manufacturer to a 3PL warehouse in California, where stock is packaged and labeled then forwarded to FBA fulfillment centers.
In order to keep up with increasing customer demand, the Seller began paying for additional 3PL solutions for quicker shipping times last year. The Buyer can reduce expenses by sending inventory directly to FBA warehouses and further inventory planning so shipping premiums are lower.
No other employees are associated with the business.
The Seller's spends around 15 hours each week managing customer service, monitoring inventory levels, liaising with suppliers, and conducting product research. Product designs are outsourced to freelancers.
Marketing for the business is primarily through organic search on the Amazon marketplace thanks to well-optimized listings.
PPC campaigns are only used to promote new products; all sales are organic. A Buyer with PPC experience can increase revenue and traffic by increasing the number of PPC campaigns.
Immediate growth opportunities include adding 3 complementary products, which the Seller has already researched and prepared for launch post-sale.
- During Q4 2020, the business’s IPI score fell below 500 which restricted the Seller’s ability to fulfill customer orders at the time. Since then, the IPI score is over 500 and has no issues with order fulfillment.
- Shipping is not included in the landed costs - more information can be provided to active buyers.
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