This listing is for a SaaS business that provides a cloud-based phone number validation platform that helps businesses, apps, and marketing agencies to improve the quality of their customer contact data before using it for sales, marketing, customer support, and fraud prevention. Originally launched in 2005 as a simple online lookup tool, this well-known brand has a much sought-after domain name and transitioned into a commercial SaaS platform in 2018 by introducing enterprise-grade batch processing, followed by API functionality. Since 2020, the business has operated almost entirely as a pure B2B SaaS company with a small additional affiliate revenue line.
The business operates on a pay-as-you-go usage model rather than subscriptions, with customers purchasing credits based on their processing needs. Customers are exclusively businesses, primarily software providers, marketing agencies, CRM users, and other organisations that require high-quality contact data to improve operational efficiency and customer communications. The business is highly automated and operates without employees.
Software development is outsourced to a long-term contractor who has supported the platform for many years and is available to assist with the post-acquisition transition.
Disclaimers:
If the Buyer has a legal entity in the same country as the Seller, then the Stripe account can be transferred. If the Stripe account cannot be handed over, there is a manual process for transferring customers, facilitated by EF and Stripe Support.
There is a small risk that not all customers will migrate correctly.
All personal expenses have been added back in the P&L (Owner salary, owner taxes, health insurance, etc).
All Web Development and Web maintenance fees have been added back, as the seller notes that they have been aggressively building out new features and integrations.
The seller has invested over $175K in service upgrades, including the build-out of integrations for Go High Level, HubSpot, Zapier, Make.com and (in progress) Zoho.
In place of the above, the seller has estimated a monthly development cost of $1,800 per month, which represents ongoing support to maintain the platform as is - this can be seen in the expense section of the P&L and is not added back.