Launched in 2025, this DTC eCommerce business operates in the wellness niche, selling premium organic Ube powder through its Shopify store. The brand positions Ube as a daily wellness product inspired by Filipino heritage and has built customer awareness through Meta advertising, creator partnerships, and brand-led storytelling. Key strengths include healthy net profit margins, a 20% returning customer rate as of June 2026, a growing subscription customer base, and streamlined operations requiring approximately 3–5 hours of owner involvement per week.
Customer acquisition is driven primarily by paid advertising through Meta. The business also has an email database of approximately 15,291 subscribers, supported by automated abandoned-checkout emails, although advanced segmentation and promotional campaigns have not yet been fully implemented. Orders are automatically transmitted to a 3PL provider in the US, which stores approximately 90% of inventory and handles pick, pack, and shipping.
The business works with one sourcing agent in China who coordinates production with third-party manufacturers.
The owner spends 3-5 hours per week on the business, monitoring Shopify performance, Meta advertising, inventory, customer service escalations, subscriptions, and financial results. Growth opportunities include launching on TikTok Shop US, increasing short-form video and user-generated content, expanding creator partnerships, developing wholesale relationships with cafés and specialty retailers, and implementing more advanced email marketing.
With domestic fulfillment, established supplier relationships, repeat customers, and limited weekly maintenance, the business offers a streamlined foundation for a buyer seeking to expand an established consumer wellness brand.
Disclaimers:
Inventory is not normally included in the list price, further details can be provided to Unlockers.
Google Analytics was installed on 9th July 2026.