SellerForce® presents an Amazon-based Dermatologist-Developed Skincare Brand serving customers seeking daily care for psoriasis-prone skin. This business has Seller Financing available for a qualified buyer. They started operations in 2019 and have built their product line around 6 branded items, including 2 soap bars, shampoo, conditioner, moisturizing cream, and multivitamin.
Their unique formulas, registered trademark, and more than 5,000 five-star Amazon ratings give a buyer an established presence in a specialized personal care category.
Repeat purchasing is supported by 2,166 active Amazon Subscribe & Save subscribers who receive automatic reorders. The business has an average order value of $21, with higher-priced bundles that let customers buy several products at once.
Their customer base spans the U.S. and Canada, and products sell throughout the year, with stronger demand during the colder months.
A 37,517-contact email database provides a direct way to reach past customers, yet remains largely unused.
Third-party manufacturers produce the finished goods, with some formulations exclusive to the brand. Product costs represent approximately 23% of TTM revenue, before advertising, fulfillment, and other operating expenses.
Inventory typically runs between $25,000 and $30,000 at cost, representing about three months of stock. Most products are reordered twice a year, and Amazon FBA handles fulfillment for their Amazon orders.
Ownership spends just 4 to 5 hours per week managing inventory, reviewing advertising and keywords, and maintaining product listings.
Customer service volume is limited to a few contacts each month. An outside agency handles Amazon listings and advertising, while an overseas team supports customer service. Both resources are shared with the seller’s other brands.
A buyer can arrange their own support or bring these tasks in-house. Sales channels include Amazon, a Shopify website, and an active Walmart Marketplace storefront.
Recent marketing cuts have accompanied lower sales, with paid social, Google advertising, and direct-to-consumer email campaigns paused.
Most current marketing activity centers on Amazon, while social media receives little attention. These are specific areas a buyer could address with an existing product line, subscriber base, and customer reviews already in place.
Clear growth opportunities include restarting paid campaigns, building email reorder reminders and win-back campaigns, and adding subscriptions to the Shopify website.
A buyer could also expand bundle offerings, test TikTok Shop and Instagram, and review Amazon advertising costs and agency fees. New body care and scalp products could broaden their range, while pharmacy distribution, dermatologist offices, and greater activity on Walmart Marketplace offer additional routes to customers.
With a stable customer base primarily located in North America and a growing subscriber community, this brand is poised to capitalize on the increasing demand for natural health solutions.
This opportunity represents an attractive proposition for prospective buyers seeking to invest in a well-established and profitable business with a clear path for future growth and expansion. Contact SellerForce today to learn more about this compelling acquisition opportunity in the health and wellness sector....