Established direct-to-consumer automotive and marine electrical repair brand specializing in solder-seal wire connectors, heat-shrink connectors, and related electrical repair products. Founded in December 2020, Project Fuse serves DIY automotive enthusiasts, home mechanics, marine users, RV owners, tradespeople, and professionals looking for reliable and easy-to-use electrical connection solutions. The business has generated approximately $3.
4M in LTM net sales and $969K in LTM Adjusted EBITDA, with an approximately 84% gross margin and 28% Adjusted EBITDA margin. It has built a multi-channel sales presence across Shopify/Funnelish, Amazon, and TikTok Shop while maintaining a lean operating model supported by transferable contractors. The brand is differentiated by its focus on practical electrical repair products, extensive educational content, and a strong presence within the automotive DIY community.
Its waterproof, solder-free connector kits are designed to help customers perform professional-quality electrical repairs without requiring advanced soldering skills.