B-101 Multi-Channel Branded Wellness eCommerce Brand

Business Highlights: Established in 2014, this branded wellness platform generated approximately $8.3 million in trailing twelve-month revenue and $1.6 million in adjusted EBITDA, offering an opportunity to acquire a profitable, diversified consumer products business with demonstrated growth and significant expansion potential.

The Company develops and markets a portfolio of more than 30 proprietary wellness, beauty, recovery, sleep support, and self-care products through a diversified omnichannel platform spanning Amazon, Shopify (Direct-to-Consumer), TikTok Shop, and wholesale distribution. This balanced sales strategy reduces dependence on any single channel while creating multiple avenues for customer acquisition and long-term growth. Over more than a decade, the Company has built a recognized brand, proprietary product portfolio, marketplace credibility, and scalable operating infrastructure.

Customers incorporate many of its products into their daily wellness routines, supporting repeat purchases and attractive customer lifetime value. The Company is well-positioned for continued expansion through new product introductions, wholesale growth, international markets, subscription expansion, retail partnerships, and enhanced digital marketing initiatives. Its established platform provides an excellent foundation for both organic growth and strategic expansion.

This opportunity is well suited for strategic acquirers, private equity firms, family offices, independent sponsors, search funds, and experienced eCommerce operators seeking an established branded platform with strong financial performance and multiple growth opportunities. The seller is committed to supporting a smooth transition and will provide comprehensive training and transition assistance. Qualified buyers will receive additional information following execution of a Confidentiality Agreement and buyer qualification.