This is a rare opportunity to acquire a fully built, coach-led boutique fitness studio generating consistent recurring revenue with a strong and loyal membership base in a high-growth North Dallas market. Located in Murphy, TX, this 3,000+ sq ft facility sits within one of the fastest-growing suburban corridors in North Dallas, surrounded by expanding communities including Wylie, Plano, and Sachse. The area benefits from strong demographics, with average household incomes typically ranging from $120K to $160K+, supporting demand for premium fitness services.
Continued residential development, retail expansion, and population growth further reinforce long-term market strength and membership potential. The business currently generates approximately $30K+ in monthly recurring revenue with 228 active members and an average membership rate of ~$169/month. The membership base is predominantly unlimited, providing strong recurring revenue stability and engagement.
Once prospects enter the studio, conversion rates are high—demonstrating the strength of the programming, coaching team, and overall member experience. This is a turnkey operation with over $380K invested in equipment and buildout, all included in the sale. The facility features premium strength and conditioning equipment, Olympic lifting platforms, structured training zones, integrated display technology for guided workouts, and a heart rate monitoring system that enhances performance tracking and member engagement.
A front reception and consultation area supports retail sales and new member onboarding, while a professionally installed audio system delivers a high-energy training environment. All systems, staffing, and infrastructure are already in place. The studio operates under a proven, coach-led group training model supported by structured programming and corporate resources, including marketing content, digital assets, and ongoing operational support.
This allows ownership to focus on execution, lead conversion, and community engagement rather than program development. The business is currently operated in a semi-absentee capacity, leaving significant upside for a hands-on owner-operator. Growth opportunities are immediate and controllable, including consistent digital advertising, improved lead follow-up and booking processes, and increased owner involvement in sales and community engagement.
Additional expansion opportunities include personal training, small-group sessions, and corporate wellness partnerships to increase revenue per member and overall profitability. The studio is also positioned within the growing trend toward strength-based and performance training, further supported by its status as an official HYROX training facility. This provides added differentiation and appeal to a broad and evolving fitness demographic.
With a secure lease in place through mid-2028, a stable and experienced coaching team, and a strong foundation already built, this opportunity is ideal for a motivated owner-operator, fitness professional, or entrepreneur seeking a scalable, community-driven business. Ownership is transitioning to focus on other ventures, creating an opportunity for a new operator to step in and unlock the next phase of growth.