Direct-to-consumer beauty brand that specialises in DIY polygel nail kits, designed to bring salon-quality manicures into the home. Since its inception, the goal has been to become the foremost at-home nail art brand in the US by making manicures more accessible and affordable through non-damaging, easy-to-use products. KEY HIGHLIGHTS
- High Margins with scalable production and low overhead.
- Strong social media presence with influencer and micro-creator traction
- Lean, product-led business with minimal fixed costs and no physical retail footprint.
- Huge opportunity with a new website, refreshed branding...