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ON-MARKET
DANCE, PILATES AND YOGA

Established Boutique Pilates Studio in New Zealand

Rotorua

$300K
Asking Price
$375K
Revenue
$202K
Cash Flow

Overview

ESTABLISHED BOUTIQUE PILATES STUDIO - ROTORUA, NEW ZEALAND This thriving boutique Pilates studio represents an exceptional opportunity to acquire a well-established wellness business in the heart of New Zealand's premier tourist destination. Operating successfully since 2006, Pilates Focus has built an enviable reputation as Rotorua's original Pilates studio. FINANCIAL PERFORMANCE: BUSINESS OVERVIEW: This owner-operated studio offers comprehensive Pilates services including personalized program sessions, group Mat classes, Reformer sessions, small apparatus training, and Barre classes.
The business benefits from an extremely loyal client base built through word-of-mouth referrals and professional healthcare partnerships. LOCATION ADVANTAGES: Situated in Rotorua, a world-renowned tourist hub famous for thermal spas, pristine lakes, native forests, and outdoor adventures. The central North Island location attracts both locals and international visitors seeking wellness services.
COMPETITIVE POSITION: GROWTH OPPORTUNITIES: OPERATIONAL Details: The retiring owners, after 25+ years in the industry, offer extensive transition support to ensure seamless handover of systems, staff, and client relationships. This turnkey operation is ideal for passionate wellness professionals ready to take an established business to new heights. With minimal marketing efforts required historically due to strong word-of-mouth reputation, new owners have significant opportunity to expand through modern marketing strategies while maintaining the studio's boutique, personalized approach that clients value.
  • Annual Revenue: $375,000
  • Cash Flow (SDE): $202,000
  • EBITDA: $214,700
  • Strong 20-year growth trajectory
  • Consistent profitability with loyal customer base
  • First Pilates studio established in Rotorua
  • Strong referral relationships with physiotherapists and medical practices
  • Unique offering of both group and personalized sessions
  • Established reputation built over two decades
  • Untapped digital marketing potential
  • Social media expansion possibilities
  • Tourist market development
  • Additional service offerings
  • Increased class capacity
  • FF&E Value: $65,000
  • Monthly Lease: $3,460 (expires November 2026)
  • Comprehensive training and transition support included
  • Flexible financing options available

Key Details

Year Established2006
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