×← Back to all deals
ON-MARKET
TECHNOLOGY

Height-Increasing Footwear ECOM Brand | 18% Repeats For Sale

Florida

$2.2M
Asking Price
$6.8M
Revenue
$761K
Cash Flow

Overview

WebsiteClosers® presents a DTC Height-Boosting Footwear eCommerce Brand that has become the largest provider in their category across Europe. This business has Seller Financing available to a qualified buyer. This business sells stylish shoes with discreet, built-in technology that adds up to 10 cm (nearly 4 inches) while keeping the look and comfort of an everyday shoe.
The catalog includes about 50 products, including sneakers, casual and dressier styles, sports-inspired models, and women’s footwear, all sold under their own label through two company-owned online stores. Operating primarily in the German-speaking regions, including Germany, Austria, and Switzerland, the business has tapped a lucrative niche and is currently expanding into the U.S.
market. Demand is driven by a mix of fashion, comfort, and the confidence that comes with added height. Male customers are mostly in their mid-30s to early 40s and want more presence in dating and social settings, and many are already over 5'11" and just like the extra lift.
Female customers are typically 40 and older and choose these sneakers as a comfortable, stable alternative to high heels that still gives them longer-looking legs. The business averages $115.71 to $116.
84 per order and maintains steady sales year-round with no real seasonality, while traffic runs at about 146,000 sessions and 112,000 unique visitors per month at the current run rate. Sales have come mainly from paid social and search campaigns, backed by in-house creative production that tests new hooks, angles, and formats at high volume. Creator-led and UGC content plays a big part in the ads.
A lean team of nine covers video editing, creative strategy, creator management, customer service, disputes, and store management, while outside agencies run paid search and email. Support handles about 75 tickets a day, and the owner spends roughly 10 hours a week on creative direction, media buying, and big-picture decisions. Operations are highly systemized.
Orders pass automatically to a third-party fulfillment partner that handles 100% of storage, packing, and shipping for 150 to 200 orders a day. The top 10 sellers stay in stock while the rest ship on a dropship basis, and replenishment is calculated automatically from sales velocity. The main supplier pre-finances inventory under an existing agreement, with invoices settled every three days.
Each order arrives in a branded cotton bag with a thank-you card and branded tags for a premium feel. With an acquisition model already proven in the German-speaking markets, a buyer has a clear path to scale. A new owner could roll the same playbook out across the rest of Europe and move into the U.
S., a large English-speaking market with known demand for height-increasing shoes. There are no marketplace sales today, so listing on major online marketplaces would add a fresh channel right away.
The email list of more than 100,000 contacts is ready for new styles and categories, and loyalty and repeat-purchase programs could push the 18% returning customer rate and lifetime value higher. SEO has only a basic foundation, with no blog or affiliate program yet, so buyers have no organic or partner channels to build to reduce reliance on paid ads. Social posting is also light despite around 20,000 genuine followers.
This acquisition lets an investor step into a category leader with a recognized brand, a largely hands-off structure, and clear room to grow. A buyer with a background in performance marketing or international eCommerce will find plenty of upside to work with here. Contact Website Closers today to explore this compelling business opportunity....
Request Full CIM & Details →

Deal data sourced from BusinessesForSale. Contact broker directly or become a Gravy member for deal analysis and acquisition support.