Business Overview
A single-niche Shopify store selling padel and tennis equipment — rackets, balls, backpacks, racket bags, apparel and accessories. It rode the spring/summer racquet-sports season to a peak of $32,750 in a single month and has since demonstrated improving ad efficiency as the campaigns matured. Padel is one of the fastest-growing sports in the world, and this store is already positioned at the centre of that demand.
Financial Snapshot
Total Revenue: $103,383
Net Profit: $28,532 (27.6% net margin)
Gross Margin: 73.0% — exceptionally high for the category
Total Orders: 1,297
Average Order Value: $83.
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Blended ROAS: 2.99x (most recent month: 4.41x)
Why This Store Stands Out
High-margin model.
A 73% gross margin means the business converts revenue into profit efficiently and can absorb five-figure monthly ad budgets while staying profitable.
Proven at scale. The account held a stable, profitable return across several months at $8K–$11.
5K/month in spend — this is not a lucky one-month spike, it's a repeatable playbook.
Improving efficiency. As spend was tapered in the most recent month, ROAS jumped to 4.
41x (period best) — the campaigns are optimising, not fatiguing.
Diversified catalogue. Revenue is spread across multiple hero SKUs (padel balls, racket backpacks, racket bags) rather than a single product — lower risk, more creatives to scale.
Several SKUs have a 100% sell-through rate.
Strong organic engine. ~53,900 sessions with heavy social reach (Facebook 21.
2K, TikTok 15.7K, Instagram 7.7K sessions) — much of it unpaid — keeping customer acquisition cost low at $26.
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