This online holistic fertility program serves a very specific client persona: a woman who has already completed an IVF cycle that did not work. For about $5K, she receives a nine-hour video curriculum across nine modules, an intake review of her existing lab markers, and 3–4 months of live weekly group sessions led by the clinical founder. Her alternative to the program is another IVF cycle at $20,000 to $30,000 that already failed her once.
Advertising spend, and therefore growth, has been held flat for a single reason. The clinical founder delivers one group session per week and will not deliver more, and the owners concluded that selling to someone who can staff the role beats capping the business at her calendar. The role itself is under four hours per week and can be filled by a non-physician practitioner at $150 to $300 per week.
Adding a second weekly group can help support approximately $40,000 in monthly revenue, adding about $200,000 per year at close to current margins, and the existing closers can absorb two to three times the current lead volume without a hire. A week-by-week facilitator guide documents all sessions; dozens of recorded and transcribed group sessions show how specific client situations were handled; and the owners estimate 10 to 20 hours of direct training, plus four shadowed sessions, to bring a new facilitator to proficiency. The owners are married co-founders and have offered two paths: recruit and train the replacement practitioner before closing, demonstrating the groups run without the co-founder currently handling these sessions, or move now at a discount with three months of coached hiring.
Either way, she co-leads alongside the incoming facilitator for three months and stays on as founder and advisor afterward. The business does not qualify for SBA financing; however, alternative funding methods are addressed in the materials. Key Benefits: $18 Buys a Booked Consultation: Sixty to eighty consultations arrive every month at roughly $18 each through a landing page with four fields and one qualifying question that replaced an eight-question funnel.
Every Client Has Already Spent More Than $20,000: The fully loaded acquisition cost is about $875 against a $4,995 program. Each enrolled client has already paid $20,000 to $30,000 for an IVF cycle that did not work. Sales Capacity Sitting Idle: Commission-only closers can absorb triple the current lead volume without hiring, screened by a live mock call.
Groups hold 20 to 35 women, with about 70% attending live each week. One More Group Adds $200,000: A second weekly session at roughly $3,000 in monthly ad spend supports about $40,000 per month against a practitioner cost of $150 to $300 per week at close to current margins. One Channel, One Country So Far: All enrolled clients arrive through paid Meta, and all of them are American.
No Google, TikTok, or YouTube advertising has ever been tested, and no ads have been run outside the US.