Project Helix is an established practitioner-grade dietary supplement brand selling through Shopify DTC, Amazon, and wholesale channels. Founded in 2017, the business offers a 43-SKU portfolio spanning stress, sleep, thyroid and hormone support, gut health, metabolic health, protein, and foundational wellness products. Through June 2026, the business generated approximately $6.
06M in LTM net sales and $1.13M in EBITDA, representing an 18.6% EBITDA margin and 62.
8% gross margin. The company also has approximately $171K in subscription MRR, a 65-70% repeat purchase rate on Shopify, and low return rates of approximately 1-3%. Revenue is diversified across Shopify DTC, Amazon, and wholesale, representing approximately 44%, 41%, and 15% of sales, respectively.
The brand is differentiated by practitioner-formulated products, no proprietary blends, third-party testing, and published Certificates of Analysis, providing customers with transparency into product quality and ingredient dosages. The business is supported by a lean operating team led by an experienced operations manager, with specialist staff and agencies covering wholesale and affiliates, customer support, formulations and quality, social media, paid media, Amazon, bookkeeping, and creative. Manufacturing is outsourced to vetted U.
S. contract manufacturers, while warehousing, fulfillment, and returns are handled by a U.S.
-based 3PL. Key growth opportunities include rebuilding the practitioner and affiliate channel, increasing subscription penetration and bundle adoption, reactivating SMS, expanding TikTok and paid acquisition, growing wholesale distribution, entering international markets, and launching additional products using the existing manufacturing network.