A performance-driven, direct-to-consumer e-commerce brand operating in the growing eyewear niche, targeting digitally active consumers seeking both functional and fashion-forward eyewear solutions. This business is not just another eyewear store—it is a streamlined, design-led brand with a proven growth engine.
Business Overview
Most brands for sale at this size are either barely profitable or one algorithm changes away from zero.
This one is neither. Over the past year, it cleared roughly $379,000 in TTM profit on $1,700,000 in revenue, a healthy 22.3% margin, selling a curated collection of blue-light blocking glasses and fashion sunglasses that customers reorder and recommend.
The brand has successfully established a dominant position across Germany, Austria, and Switzerland (DACH). It runs on a sophisticated, multi-channel marketing engine—Meta, TikTok, and Google Ads ensuring that revenue is diversified and stable. The growth is not tapped out; international expansion and advanced Google Performance Max strategies remain largely untouched.
Key Highlights
Model: Asset-light, outsourced fulfillment, fully automated customer support.
Trading since: October 2023
Revenue (TTM): $1,700,000
EBITDA (TTM): $380,000 (22....