This business keeps 32.4% of what it sells: $355,000 of net profit on $1,100,000. Margins have sat in the 32 to 34 band across 2024, 2025 and the trailing year, which is consistency rather than a single good run.
Marketing takes 9.3% of revenue. That is the whole story in one figure: demand arrives on its own, because the store stocks the labels shoppers already type into Google.
The model is unglamorous and durable. It is a webshop carrying popular European brands, selling nightwear to Dutch and Belgian households at $45.68 to $91.
42 a set. A third-party company handles fulfillment and shipping, suppliers are paid on invoice when stock lands, and returns are low and mostly size exchanges. Q4 does the heavy lifting: October and November brought $140,416 and $161,588.
Key Highlights
Model:Multi-brand DTC, stock + backorder
Trading Since: January 2011
Revenue (TTM): $1,100,000
Net Profit (TTM): $355,000
Net Margin: 32.4%
Average Order Value: $64.67
Marketing spend: 9.
3% of revenue
Implied ROI: 44....