Pure Clay is a 10-year-old Amazon FBA wellness brand built on premium calcium
bentonite clay — the kind of cash-flowing, low-touch asset most marketplace
listings claim to be and rarely are.
The flagship ASIN has been live since 2014 with 1,390+ verified reviews at 4.5
stars, ranks #73 in Facial Masks, and is protected by the federally registered
Pure Clay® trademark with full Amazon Brand Registry enrollment and A+ Content
live in both US and Canada.
The business is on autopilot. Helium 10 is fully integrated and running
real-time automated PPC and listing optimization — the buyer inherits a working
ad engine, not a project. Multi-marketplace footprint across US (72%), CA (28%),
BR (small), with Mexico listings prepared and ready to activate.
2025: $445K revenue, $93K net profit, 20.8% margin. 2026 YTD is pacing 21% ahead
at 27.
2% margin — annualized run-rate of ~$466K revenue and ~$127K NOI. A new
SKU (Pure Clay Travel) sold out 300 units at the TED Conference in <1 hour and
is prepared for full rollout.
Asking $620K + $140K inventory at cost (~4.
5× SDE, midpoint of the standard 4–5×
FBA band).