Most brands for sale at this size are either barely profitable or one algorithm change away from zero. This one is neither. Over the past year it cleared roughly $155,000 in profit on about $530,000 in sales, a shade under a 29% net margin, selling a beauty-tech device plus the serums, oils and collagen that customers reorder without being asked.
The device brings people in; the refills are what they keep buying.
A brand clearing six figures a year, still running on one ad channel, with paid search and new borders untouched.
That's the catch worth staring at.
The traffic comes from a single channel: Facebook and Instagram ads, on two creatives that have held up for 18 months. Google sits idle. Shopping and Performance Max have yet to run.
Sales stop at the Dutch and Belgian borders. The bulk of this brand's growth is still folded up in a drawer.
Snapshot
Model: Pre-stocked inventory, third-party fulfilment (NL)
Trading since: Late 2023
Revenue (TTM): $530,000
Net profit (TTM): $155,000 (29.
2% margin)
Average order: $109.90
Returning customers: 41.5% lifetime · 56.
5% last 90 days
Reviews: 4....