Founded in 2015 to solve a simple but critical problem for people living with
diabetes, this business has become a trusted provider of premium adhesive
patches and accessories designed to improve the comfort, reliability, and
longevity of continuous glucose monitoring (CGM) devices.
The business operates on Amazon (over 95%) and via Shopify, offering a range of
patches and accessories compatible with the leading CGM systems.
What sets the business apart is its combination of product quality and use-case
specialization.
While many competitors offer generic adhesive solutions, the
business has built a reputation for adhesive strength and reliability, with
products designed to withstand exercise, swimming, and extended wear while
minimizing skin irritation. As a result, the brand has established strong
customer loyalty in a category that already benefits from highly recurring
demand, creating natural repeat-purchase behavior (31% of revenue is repeat
purchases) and high customer lifetime value.
Looking forward, growth opportunities include expanding into adjacent diabetes
accessory categories, launching products for upcoming to-be-released CGM
devices, and international expansion.
Additional upside exists in digging into
more substantive lifecycle marketing and improving the subscription offerings,
as well as exploring retail partnerships to broaden penetration into the rapidly
growing diabetes and metabolic health markets.
With evergreen and recurring customer demand, strong category tailwinds, and
exposure to one of the fastest-growing segments in healthcare, the business
represents a compelling opportunity to acquire a highly scalable brand serving
an essential and expanding consumer need.
Key Benefits:
Rapidly Expanding Healthcare Category: The business operates within the
fast-growing CGM ecosystem, benefiting from increasing adoption of continuous
glucose monitoring devices among both diabetic and health-conscious consumers.
High Recurring Revenue: Customers require replacement patches throughout the
life of their CGM usage, creating natural repeat-purchase behavior (31%
repeat-purchase rate) and strong customer lifetime value.
Highly Scalable Operational Model: The products are lightweight, easy to ship,
and require minimal operational complexity, creating attractive unit economics
and allowing the business to be operated efficiently with low day-to-day
management requirements.
Tailwinds from Device Manufacturers: Growth in the adoption of CGM systems from
companies such as Dexcom and Abbott Laboratories continues to expand the brand's
addressable market without requiring significant customer education.
Diabetic and Wearable Health Expansion: The brand has potential to evolve beyond
patches into a broader diabetic accessories health brand, leveraging its
existing customer base, brand recognition, and distribution infrastructure to
launch adjacent products.
Lean Management and Time Requirement: Currently run by the founder with only
10–15 hours per week of input, the business is easily managed by a new or
seasoned operator alike.