Location: On the main street,small town SE of Denver The trailing 12 months to May 31, 2026, revenues were 3.07M with 198K in earnings. The Sales Price has been lowered to 390K plus their cost of inventory.
The owner States " We carry many types of new and used inventory for your work and recreation needs. Our inventory is constantly changing and there is always something new to check out. We can ship nationwide and pride ourselves on having fair pricing.
For Sellers, we also buy all sorts of items and take consignments." The business is made up of the dealership side and also a small portion of the revenues and profits are from equipment rental 6 months out of the year. The business is in a rural area that has large properties, horse ranches, farms, and most importantly is one of the fastest growing areas in Colorado which makes the demand for rentals like their skid steers, trenchers, augers, etc and the purchase of ATVs, UTVs, and utility trailers very high.
They are also a small dealer for several lines of trailers, UTV’s, etc. Growth Opportunities: 1) Increasing the inventory: Adding a leased space nearby on a property where inventory and rental equipment can be stored with quick and easy access for the dealership. Since 75% of demand comes from online and the cost to store the extra inventory will be substantially less than their main property, it makes sense to add inventory this way as opposed to a much more expensive property.
2) Adding a 2nd location: This company has learned exactly what is a welcome fit on a small rural towns main street near the middle of town and what to sell. There are hundreds of small towns in areas that will see heavy growth for many years. 3) Separating the rental business from the dealership would add more space for both businesses and would allow for more rental equipment like lifts, skid steers, small excavators, trenchers, forklifts, ladders, heaters, generators, lighting, and for the cooler months, generators, snowblowers, and heaters.
Since most of their rentals are reserved online, the rental business location would not have to be an expensive main road location. The rental side of the business has a lot of recurring revenues which increases the valuation of the entire business. 4) Increasing exposure through additional signage and an additional vehicle ramp to showcase a 2nd vehicle/trailer/UTV at the low point of their street exposure.
5) They only spent 34K in marketing last year which compared to their 3.57M in revenues which is just over 1% of revenues. They suspended their paid google promotion of our websites this past winter but the owner believes that should be resumed.
There are many things that the new owner can do to increase the marketing online including adding Next Door to the advertising which is big in rural areas. There is also cooperative agreements with garden centers like Walmart, adding a separate website for rentals, etc. 6) Model the business to always have at least one of the highest demand, and most popular inventory items at the front of the lot which are classic or very unusual vehicles.
They not only draw attention but always sell quickly. 7) Adding financing options that pay the business owner. They just secured third party financing which will now pay them 2% on the amount of each loan.
They have also signed with a rent to own company for new trailer “financing”. This allows them to get paid for the entire piece of inventory up front but the buyer can pay over time to the financing company. This will allow them to carry more expensive inventory and the ability to sell more of the inventory.
8) Add more dealership lines of new equipment and trailers. 9) Add small engine and powersport repair. They get requests for this frequently and have the tools, 2 bays in the Winter, and 3 bays in the Summer with the use of an easy up cover.