I'm selling my Amazon FBA store in the intimate wellness category. I founded it
in 2018 but really never put any effort into the store until 2022. Over the
trailing twelve months it generated $912,242 in revenue and $121,867 in net
profit after Amazon fees and all costs - without any advertising spend (ppc),
and while regularly selling through faster than I could restock it.
That last point is the most important thing to understand about this business:
the constraint has never been demand. My distributor pricing is strong enough
that I consistently hold the buy box, and the catalog sells through faster than
I've had capital to re-invest. A buyer with more working capital than I've put
in inherits a store where the main growth lever is simply keeping the shelves
stocked.
The category is about as durable as retail gets - these are everyday intimate
health items, the same things stocked in any pharmacy, bought privately and
repeatedly, in any economy.
A part-time remote employee handles day-to-day operations, including managing
our third-party logistics provider, who receives, preps, and ships all inventory
into Amazon FBA - I never touch a product myself. That employee has agreed to
stay on with a new owner.
The account is clean, has never been suspended, and is
approved to sell in a number of restricted categories.
I'm relocating my family to Argentina and winding down my U.S.
assets, which is
why the price is slightly negotiable for a buyer who can close quickly. There's
nothing wrong with the business - that's exactly why I'm comfortable offering up
to twelve months of remote transition support.
If you have working capital to deploy and want a store with proven,
already-outrunning-supply demand, I'd welcome a conversation.