This business is a performance-driven, direct-to-consumer e-commerce brand operating in the rapidly growing eyewear niche. The company specializes in a highly curated, design-led product offering of blue-light blocking glasses and fashion sunglasses, continuously aligned with modern consumer lifestyle trends and strong demand from digitally active customers across the DACH region and beyond.
Key Highlights:
TTM Revenue: $1.
8M
TTM EBITDA: $430K
AOV (Average Order Value): $59
EBITDA Margin: 22.8%
Gross Margin: 82%
Platform: Shopify | Meta Ads | TikTok Ads | Google Ads | Klaviyo | Outsourced Fulfillment Infrastructure | Automated Customer Support System
The business combines proven product-market fit, exceptional gross margins, and a highly automated operating structure with a strong multi-channel customer acquisition engine. Supported by outsourced fulfillment, streamlined customer support systems, and a scalable UGC-driven marketing model, the company has achieved rapid growth while maintaining attractive profitability.
This makes it an exceptional acquisition opportunity for e-commerce operators, portfolio buyers, or digital marketing specialists seeking a proven, scalable brand with significant international expansion potential and multiple avenues for future growth.
Investment Highlights
Proven Product-Market Fit: A focused portfolio of blue-light blocking glasses and fashion sunglasses, led by a flagship SKU that has sold over 29,800 units, demonstrating strong consumer demand and reducing product-market fit risk.
High-Growth, Multi-Channel Revenue Engine: Scaled from launch in 2023 to over $2.
1M in annual revenue during 2025, supported by a diversified acquisition strategy across Meta, TikTok, and Google Ads.
Exceptional Unit Economics: Verified product costs of approximately $3–4 per unit against a $59 AOV, generating industry-leading gross margins of approximately 82%.
Asset-Light, Fully Outsourced Operations: Operates through a streamlined Shopify infrastructure with outsourced fulfillment, automated customer support systems, and no warehouse or inventory management requirements for the owner.
Diversified International Customer Base: Strong presence across Germany, Austria, and Switzerland, with higher order values already validated in Switzerland and the United States, creating a clear pathway for international expansion.
Streamlined Management Structure: Supported by six documented SOPs, Resolvia customer support automation, outsourced logistics partners, and a single part-time customer service agent, enabling efficient day-to-day management and seamless ownership transition.
Reason for Sale: Owners reallocating focus and capital to other strategic opportunities.
Transition: 90-day post-close support included.
Financials and additional details available upon request.