Ownership DNA™

Actionable insight
for your organization,
clarity for your
members

Ownership DNA™ is a research-based assessment that produces two outcomes:

Insights for Leaders

An anonymized cohort snapshot you can use to design better programs, target partners, and show impact.

Clarity for Members

A personal pathway report (ADVISE, CREATE, BUILD, ACQUIRE, or LAUNCH) with a simple 90-day action plan to start diversifying income beyond the W-2. Learn more about the Pathways.

How it works

1. Partner & Launch: We co-brand the assessment and provide kickoff communications.
2. Assess: Members complete the Ownership DNA™ Assessment. development grounded in ownership strategy and decision-making
3. Personalize: Each person receives a best-fit pathway report and 90-day plan with matched resources.

4. Cohort Insights: You receive an exec-ready, anonymized insights report (pathway mix, readiness signals, activation at 30/90 days) with clear next-step recommendations.



What you get

Cohort dashboard to shape programming, resource allocation, and strategic partnerships.

Program delivery options based on your cohort’s needs (OwnerMode 101, Ownership Sprint seats, partner office hours)



Trust & privacy

Member reports are private by default.

Organization views are aggregated and anonymized. Data is used only to improve programming and support — never to evaluate individuals.
See a sample insights report.

Ready to find you organization's
Ownership DNA™?

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